Ericherrmann

Edwin Miranda Shares Thoughts About Performance Marketing & Modern Marketing Tools

Edwin Miranda is the founder and chief executive officer of KOI IXS, which is a performance-driven full-service marketing agency. Miranda is a committed advocate of the power of performance marketing. He is dedicated to helping worldwide brands acquire bigger market share. Additionally, Miranda wants these brands to develop significant customer engagement as well as acquire and maintain new clients.

Since its establishment, KOI IXS is driven by its mission to be successful in each project that they assist. However, long before the company became a force to be reckoned with in the marketing industry of Puerto Rico, Edwin Miranda was already beginning with a vision. KOI IXS was Miranda’s idea when he was just 21 years old. He shared that during that time, he was really passionate to transform his idea into a reality.

The company greatly depends on predictive analysis. In modern marketing, trends are consistently drawn by predictive and attribution marketing. Predictive analytics can transform personalized marketing into reality. Miranda shared that because of the limitations of the technology in the past, he was not able to measure bottom-line results to his clients.

The successful results of the company’s previous marketing campaigns have contributed to its success. However, they are now more concerned about advancing their craft by developing the type of advertising that drives sales but does not feel like advertising. This is where predictive marketing comes into play, which has become more accessible to even smaller businesses. According to Miranda, numerous small businesses are getting ahead of their bigger counterparts by applying innovative solutions.

The CEO added that innovative marketing tools like machine learning technologies are improving customer growth and customer acquisition. Businesses are now able to determine and re-engage lapsed or at-risk customers by applying the automated and easy approach to predictive analytics. Edwin Miranda believes in the power of performance marketing and amazed by the way business leaders respond to the constantly changing world of business.

His LinkedIn Profile: https://www.linkedin.com/in/edwinmiranda

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