Steve Lesnard was great in explaing smart ways in correctly marketing one’s next greatest product. He goes through two different but yet intelligent, key principles of how to keep things simple while showing people the unique consumer experince they want to bring to life in marketing their product. How will your product look like when finished? What does your product do? How does your product function? It is these types of special elements that can be put in certain ways that can energize the method you decide to choose. Like using certain videos placing your product in the right context while outlining the best features that you really want to be remembered for have never been more powerful with today’s smart and intelligent tools. Steve Lesnard goes on to tell important ways in keeping things simple and focused in a world that is quickly going digital and technocratic. When you decide to venture off on your next newest product to market, why don’t you ask yourself what the most creative and smart ways are to bring your product to life. Who may be the best leaders to help broadcast your creative messege and what is the general consumer benefit out there that you really specifically want to be remembered for. The Peleton brand is a great example of someone keeping their product very simple but yet smart and innovative at the same time. Peleton was able to succesfully bring a modern and futuristic indoor cycling machine into people’s homes across America and now have many happy and satisified customers because of this. Steve Lesnard truly believes that great product introductions emphasize clear and proper consumer benefits, outlining what is greater. Mr. Steve Lesnard does a great job in articulating two key principles in properly marketing one’s product in a digital world.