L’Oreal Paris on 30th September held its second yearly beauty and fashion show on river Seine, on a floating catwalk, which is the French capital’s heart. Nicolas Krafft is the vice president of the Global Business Development. In addition to their objective which is showing the new looks of the season in beauty and fashion, they also give the brand an opportunity to underline some of its ongoing commitments which would make beauty and fashion more accessible. The event was open to general public and was attended top names from silver screen, beauty and fashion.
Diversity beauty from women colored the event whose stage was designed in central Paris on river siene’s floating runway which is 60 meters. Celebrities who participated in the event as models included Eva Longoria, Louise Bourgoin and Elle Fanning. The show gave a spotlight to diversity and creativity which are both seen as an inspiration for L’Oreal Paris. Other faces outside fashion who participated in the event included Nikolaj Coster-Waldau (actor) who is known as Jaime Lannister in the series Game of Thrones. Also Marie Bochet who is the champion in Paralympic ski and ambassador to L’Oreal Paris.
The event was held simultaneously to Spring/summer fashion week 2019 and this gave an opportunity to show the latest looks in fashion and also show the work of L’Oreal Paris in bringing beauty and fashion worldwide. Val Garland who is the L’Oreal Paris artist on Global Makeup together with Stephane Lancien who is the hair artist had created 70 new makeup and hair looks for this event.
Models Sonia Rykiel, Isabel Marat, Miu Miu and Balmain paraded for the latest jewelry collection from Chopard, one of the partners of the event. The floating catwalk was taken down in more than 8 days.
Nicolas Krafft worked as Vice President at L’Oreal Paris in Global Business Development. He has also worked at Pulp Riot International as the General Manager at L’Oreal. Nicolas Krafft did his studies at INSEAD a program in corporate General Management and at st.Gallen University where he pursued Business Management.