Nicolas Krafft: The Man Behind L’Oreal’s Success

Nicolas Krafft is the current International General Manager for Pulp Riot International. He has over fourteen years of experience in marketing and sales with L’Oreal, a cosmetic company that sells cosmetic products for women and men worldwide. Nicolas Krafft started as a product manager at L’Oreal professional, before rising to the top ranks of VP of Global Business Development and now to his extinguish general manager position of one of the brands of L’Oreal.

Founded in 1909 with its headquarters in Clichy, France, L’Oreal has diversified its portfolio into; skincare, hair-care products, makeup products, perfumes, nail care, styling and shaping products. It has various household brands under its belt, and I’m talking about Giorgio Armani, Carson, Urban Decay, L’Oreal Professional, Redken, Essie, Carita, Ralph Lauren all the way to Decleor brand names.

Over the years, L’Oreal has held several successful fashion and beauty shows, one of them being held on September 30th, on the river Seine in the heart of French capital. This is done to promote and showcase its new seasonal looks and reassuring its worldwide clients on its commitment to making fashion and beauty more accessible. The show was broadcast simultaneously in over thirty countries. This immensely helped L’Oreal reach out to the world. The event was graced by top-notch names, from fashion beauties such as Eva Longoria to silver screen queens and kings such as actor Nikolai Coster of Game of Thrones.

L’Oreal holds new looks in every specific setting, and during spring/summer 2019 fashion week was no different. L’Oreal’s global makeup artist Val Garland and her colleague Stephane Lancien, the global hair artist created seventy new hair and makeup looks for this particular show. Models Sonia Rykiel and Isabel Marant took to the runway to parade the latest collection. The unique floating catwalk took more than eight days to take down.

Nicolas Krafft successful business attributes range from launching new products lines, growing market share in challenging economic environments to discover and developing an international presence for L’Oreal-owned brands such as Matrix and Biolage.

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