Lori Senecal is the global CEO of Crispin Porter & Bogusky. She says her success is due to how she was raised early in her life. Her older siblings created out the blueprint for her success. In college, she study sales and marketing and graduate. She always brought out the best in workers and would become popular around employees. Later, she would create the TAG Ideation, which was marketing targeted at young-adults. Doing this she has received the opportunity to work with some great brands including Staples, Nestle, Xbox, Weight Watcher’s, Sprint and Applebee’s to name a few, reveals Ideamensch.
She also served as Coca Cola’s global director in the 200s. She was a Chief marketing officer of DDB from 2005 to 2008. She would later receive a promotion to the head of the sales and marketing division. McCann Erickson would later give Lori a promotion for her work at TAG Ideation in New York city. In 2009, she would become the vice president of McCann’s company. In 2014 and 2015 she would serve as a director and CEO. In 2015, she would become director of the advisory council. However, she has done much more.
She is a member of the ad council, which is for people want to innovate and have leadership values. She has won a Quantum Leap award for her outstanding leadership awards. She was named Woman to watch for in advertising. Anyone who does business with her now is willing to take her, knowing she’ll do a good job.
Lori Senecal became CEO of CP+B in 2015. With that she has boosted their earnings by a fifth of that total revenue. CP+B would work with Kraft Mac & Cheese, NBA2k and the let go app. People from all industries want to do business with them.
With her company, she has 10 different offices in different locations. She has close to 900 employees who all are inspired by her leadership and her success. She has had many people name her successful and inspiring. It is true for someone who has done so much and worked with so many people. Follow Lori on Twitter.