For more than 35 years now, Gustavo Martinez has been involved in the marketing and advertising field.
During this time, Martinez has been leading big organizations in the business industry, where he was in charge of creating advertisements that have turned out to be a trending issue.
He has also held the position of CEO of J. Walter Thompson Worldwide, one of the world’s biggest firm known in marketing. Prior to being President of the notable Olgilvy and Mather as well as McCann Worldgroup, he once was an employee at Henkel and Price Waterhouse.
During his interview, Martinez explained in detail how he juggles his day. When he is not traveling, he wakes up at around 7 a.m. and enjoys breakfast together with his family. After that, he goes through his emails and checks any business news available. Martinez then heads to work where he spends the rest of his day, 9 a.m. to almost 9 p.m.
Martinez was recently interviewed and he did not hesitate to share his views on the advertising and marketing industry. He was asked about the new marketing and advertising trend totally different from the traditional one. He said that for the past 100 years, consulting has been the pillar in the advertising industry. Read more: Gustavo Martinez | Ideamesh and Gustavo Martinez | Tumblr
He goes on to say that individuals in business should be more creative and have a deeper understanding of advertising as well as marketing. They should not be involved with the same thing for a very long time, but do something different. He pointed out that the business industry needs a new approach to doing things.
According to Martinez, adverting can be viewed as a form of artistry since it requires a lot of creativity. Advertising is the main thing that keeps a business running. Martinez has worked in many firms and has always hired highly talented individuals. He usually hand-picked college graduates whose minds are creative and put his faith in them hoping that they will not only do their best but will turn out to be the best independent consultants.
Currently, Martinez is doing his best to ensure his idea of business acceleration is implemented by working with the UV Business Acceleration. According to him, 90% of all business startups always fail in their first three years.
He believes that by advertising a firm’s product, it will sell out. This is the reason he is out helping organizations achieve some knowledge about user experience, technological designs, and many others. Martinez and his associates are aiming at a 90% success rate by helping business startups be more established.
Mr.Gustavo Martinez gets his ideas from the concept of creativity. As a leader, his responsibility is to ensure that his subordinates are not only motivated in their work, they should be inspired and develop a passion for what they do.
Martinez shows recognition and appreciation for hardworking employees. He is an active listener who never ignores other people’s opinions. He advises young entrepreneurs to be patient and seek advice from others.
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