Kate Hudson created Fabletics with women in mind. She listened to what they wanted in termed of workout clothing and casual attire. When she opened her company several years ago, she knew she was giving women what they wanted. In the years that followed, she has seen a huge increase in her customer base, that will continue to surpass the past months and years figures.
With her business, Kate Hudson developed a club that women can join. They need to sign up, and it is free. Then her programs online collect information about what the woman likes in terms of clothing. She then sends them items each month that they can choose to purchase if they would like to. It is very convenient, and they are getting items to look over that they will like. It makes sense to Kate and to her customers because it is time saving and practical.
Kate uses the reverse showroom techniques in her marketing. This is done with online tools, and the physical stores are sparsely stocked with items that are known to sell in that particular area. She is going up against some strong competitors in her chose niche, and holding her own. This is a positive sign for her, and she will continue to do well in the future. She has a knack for knowing what women are looking for, and they will tell all their women friends to shop with her. She Kate has been successful with her business, she looks forward to creating an even better line and customer base to rival her competitors.
The positive reviews that Kate Hudson receives show how loyal her customer base is to her and the business. They are pleased with the designs, and the online marketing that Kate uses. Women have also reacted positively to the club that she has because it makes it a lot easier for them to shop with their busy schedules.
Kate Hudson looks to the future in a positive way. She knows what her customers want to see, and she will create more designs that they will love. As she adds more women to her customer base, she will appreciate their business even more.