Duda Melzer is the latest member of the Sirotsky family to lead the RBS Group that was founded by his Grandfather Mauricio Sobrinho Sirotsky in 1957 as a media company serving the Rio Grande do Sul and Santa Catarina regions of Brazil. As the third generation of the Sirotsky family to head the company, Duda Melzer understands the traditions and history of the company he is leading into a consistently evolving new media environment; although Duda is bringing his own ideas and options into the RBS Group’s work he is also looking to maintain a link to the history of this historic company, more details can be found on eduardosirotskymelzer.
A major influence on the work Duda Melzer is completing as the President and Chair of the RBS Group has been Harvard professor John Davis, an expert in family business who Duda met while studying at the Harvard School of Business. Under the leadership of Duda Melzer the RBS Group became the first client of John Davis in Brazil and continues to look for his guidance about family business ethics. The success Duda has achieved in terms of family business ethics saw him appointed to the list of 25 global business leaders at the Cambridge Institute for Family Enterprise in 2015.
In a report by clicrbs, the RBS Group remains the focus of Duda Melzer and the members of the Sirotsky family, but Duda is also looking to lead the family into the 21st century with a major investment in new business areas. After founding the eBricks investment group in 2013, Duda Melzer announced the Sirotsky family had invested $100 million in new media technologies.
Eduardo Sirotsky Melzer does not limit his interests to simply business, but instead follows a wide range of sports across Brazil and the world particularly horse racing events that have captured his interest over the course of recent years.
Follow him on twitter: https://twitter.com/dudamelzer