Beauty is something that everyone aspires to have, on the inside and on the outside. Everyone wants to be beautiful, and society has always been a huge influence on the definition of beauty – ever since the beginning of time. However, we have now evolved as a society and beauty is now a thing that is abstract and everyone is beautiful in their own way – and society is very supportive of this construct nowadays. Although, an individual might have their own definition of beauty and how they apply it to themselves – which is why there is a whole industry that revolves around making yourself beautiful and seeing beauty in your own eyes.
One of the top brands that promote beauty, and help individuals attain their own image of beauty is L’Oreal. L’Oreal has been a household and staple name in the beauty industry, and is very well known for their beauty products. The brand of L’Oreal is loved and cherished by their avid fans and their excellent products have produced wonderful results for their consumers. One remarkable name that is associated with L’Oreal is Dan Bethelmy-Rada.
Dan Bethelmy-Rada is part of the L’Oreal company and he is now making waves of his own by starting a beauty line called R.A.W. Dan Bethelmy-Rada came up with the line because of his concern for sustainability and the rise of organic and natural products. Dan Bethelmy-Rada has seen that consumers are now heavily gravitating towards products that are entirely made, or made of natural products in its majority. Dan Bethelmy-Rada has noticed that consumers are veering away from products that only resemble ingredients that are naturally sourced, and are now gravitating towards products that are all-natural, all-organic, vegan and are very familiar to the nature of the human skin. R.A.W. is supported and backed by the L’Oreal Sharing Beauty with All program and together with Dan Bethelmy-Rada – their goal is to provide products of beauty for every single consumer. And these products are truly and authentically sourced from nature and is very sustainable from end-to-end. Meaning that it is sustainable from production, packaging and distribution.