Jose Auriemo Neto is the chairman of JHSF Participações SA. A Brazilian businessman, he was able to enhance his business by signing on partnership agreements with Hermes, Pucci and Jimmy Choo. Later in 2012, he was also able to secure a partnership with Valentino, thus launching the first Valentino and Red Valentino stores in Brazil. He was also able to overcome the two year decline of luxury sales in the Brazilian market, by using unique marketing strategies. By doing this he has been able to maintain a steady profit margin annually of 16.1 percent.
Auriemo Neto started off as chairman of the company, whose original aim and focus was towards the development of commercial and residential properties throughout Brazil. Auriemo Netos’ main role as chairman was to market the brand aspect of the company in office buildings, hotels and public developments.
Today JHSF, serves as the leading high end real estate company in Brazil. It specializes in residential and commercial incorporation and the development of hotels, shopping centers and enhancement of multiple airports within the country. Founded in 1972, it currently has over 5000 employees and is still expanding. Mostly concentrated in Brazil, to date the company has expanded its operations internationally. Currently, the company has locations in New York and Uruguay. Some of its successful real estate projects include Parque Cidade Jardim, Brazils fixed large scale mixed use project. Other investments include Fasano Hotels, Sao Paulo’s first open air shopping mall and other projects throughout the country.
Today Auriemo Neto is a member of BOF 500, the professional index of people who shape the trillion dollar fashion industry.