Isabel dos Santos: Business in a Surprising Fashion

Isabel dos Santos grew her own networth into a stunning figure, but she did it with a cunning mind for business and with a bit of help. She’s the wealthiest female in Africa, and her businesses have a lot to say about her wisdom. Though she measures success with freedom and independence, we can all respect what she has built financially.


The first company owned by Isabel dos Santos came through the help of her father. His business connections didn’t reveal the most exciting prospect at that time, but they did lead her into a lucrative one. She learned quickly, and the lesson had molded her mind: supply and demand are what reign supreme. Glitz and glamour don’t matter when real money is being made.

Her experience here, in leading a trucking company, would set the foundation for Isabel´s career as a business owner. Her father’s own people would also play a role, for she would overlook many opportunities without their help.


Having walkie-talkies enter into the African continent meant that businesses, those who had the means to, would expand on communications. You have to imagine undeveloped areas to see how walkie-talkies can benefit a growing economy. Think of a group of cable-TV installers who, for example, are working in an area where there are few roads and no maps.

These groups need to communicate as they build Africa. Getting into telecommunications for Isabel dos Santos was about tapping into an emerging need and then profiting from it.


Miami Beach was the first location, and this set the stage for more nightclubs to be built, bought and sold. Isabel dos Santos learned that the entertainment business thrives—even when the economy is in a downturn. Diversifying her businesses this way allowed her to weather the unexpected. She would still make money when her other businesses saw difficult times (Dailyfoxreport).

High-Stake Investments

Generating wealth led her to then seek out investments for long and short term gains. These would cover the best-stock-market picks, yearly bonds, top-rated currencies and luxury real estate.

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Doe Deere Facts 101

Xenia Vorotova aka Doe Deere is the founder and CEO of Lime Crime. Being the queen of unicorns, she derives joy in manufacturing bold and intensely pigmented makeup that always evoke controversy. The idea to make bright makeup was born during her sewing days. At the time, she was sewing brightly-colored clothes and posting them on her Lime Crime website. This instantly became a hit. But, being the greatest fan of her bold clothes, she found that getting makeup that matched was always tricky.

So, with the same account she decided to start making bright-colored makeup. She started with primers, glitters and brushes and this sold easily. So after four years of doing business, she decided to launch her company. In the year 2008, Lime Crime was launched as a company, without any hiccups.

A year later, unicorns were born. This made Lime Crime the first company to introduce such bright lipstick colors. And immediately people loved them. This pushed Deere to do more. In the year 2012, she also became the first produce of liquid matte lipsticks, Velvetines. This was also another great hit.

About Doe Deere

Doe Deere was born in Russia but raised in New York. Currently, together with her husband, she resides in Washington DC. She works fulltime for her company Lime Crime. Her day starts with her attending a series of meetings. She ensures that she holds meetings with the top most executives of Lime Crime, ensuring that they are on the same page.

In the afternoons, Deere spends time in the lab. She works hand-in-hand with her chemist developing new products. Usually, she will have to wait patiently to get inspiration for new products. However, once she has gotten the inspiration, she jumps right into it.

Once her chemist is done developing products, she is usually the first person to try them on. She tries on new make up to get firsthand experience of how her clients will feel when wearing the makeup. If she is confident in it, then she releases the products knowing that her clients will not be disappointed.

One of the things that makes Deere shine is the fact that she is a trend-setter. She started the unicorns and Velvetines and also the idea of exhibiting lipstick on lips. Other than that, she always treats her clients, employees and vendors with utmost respect, so that each party is willing to contribute to the achievement of her vision.

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