Sports is hard and tedious. It enables a person to go beyond their comfort zone in order to achieve a flexible body. Sports calls for discipline in a person. It enables people to be resilient to their pain in order to achieve a healthy goal. Exercise is difficult for older people. It is a great challenge for them. This is because the body is aging and its tissues are weak. A healthy body enables one to have a long life that is free from disease. It makes people independent because their bodies are strong. The person has a body that is self-sufficient. The nature of sports is not attractive. People enjoy easy and fun things. Fabletics ensures that the exercise is fun and attractive by generating products that are reliable.
Fabletics is a sportswear brand. It creates products that are attractive to both women and children. Women are not popular with embracing sports. Fabletics is encouraging the sports culture by providing attractive sportswear. Fabletics company provide different kinds of the fashion line. The company offers products that are in various sizes. It offers consumers an opportunity to buy different clothes. These clothes are made from a material that is elastic. It is also rough, and the material absorbs sweat that makes it comfortable for a person. The material is elastic. It does not wear out. These clothes are in different colors and shapes. This means that a client can choose from a range of products. It gives the customers a chance to have different choices.
The products are for different sports. The company creates products for running and other sports. This makes it better for the clients because they can choose products that they like. The company has developed using their online presence. They have been able to win the loyalty of customers. The company has a link online. All transactions are done online. This means that the people can access the products online and avoid financial fraud.
It is important to note that different stakeholders can influence the decision of people in line with their lifestyle choices. These companies are stakeholders in impacting the society positively. The companies should grab these opportunities and help the people to make the right decisions. The people should enable the development of the right lifestyles in the society. This will reduce the dependency rate in the community.
Most apparel companies are well aware that Amazon already commands 20% of the online apparel market, and to mess with this giant is foolish at best if you are not ready for a long and difficult battle. One company not only is going after Amazon, they are pushing the giant around and grabbing a huge chunk of the e-commerce apparel market. Kate Hudson’s Fabletics is not quiet about going for the top spot, they are making waves and crushing it as far as taking sales away from Amazon. In the last three years, Fabletics sold over $250 million in high-quality women’s active-wear and has really gotten the attention of the players in that space.
When Hudson was approached as to why her company has done what so many other fashion businesses have failed doing, she credits the success to a two-fold business formula. On one hand, she credits the success to her unique membership platform, then on the other hand she says has to do with reverse-showrooming. To get a better understanding of these two working together, you really have to see the buying process in action.
Women stop at the retail outlets in the mall and sign-up for a free membership to the Fabletics store, then they simply look around and try on as many items as they like. No pressure here because each item that you try o is added to your online profile for consideration at a later time. When you only have a few minutes to shop on your break, you try on your clothes and leave the store with zero pressure to buy anything. Most women fill out the Lifestyle Quiz to enhance their membership too.
Hudson says that the key to her success is when the consumer gets home and in a more relaxed atmosphere when they visit the Fabletics website. Now all those items that were tried on are still in the cart and you can buy now, shop around, or look at new styles knowing the sizes that flatter your frame perfectly. Her athleisure brand is high-quality and very low pricing at its best. Most women will now sit back and browse all the workout apparel and buy more than they would have in the retail store.
Part of the added benefits of taking that quiz earlier is now all your items ship free from Kate Hudson’s Fabletics. The consumer who becomes a member also gets their own personal shopper who will select a new item each month based on the customers quiz answers and shopping habits.
Kate Hudson created Fabletics with women in mind. She listened to what they wanted in termed of workout clothing and casual attire. When she opened her company several years ago, she knew she was giving women what they wanted. In the years that followed, she has seen a huge increase in her customer base, that will continue to surpass the past months and years figures.
With her business, Kate Hudson developed a club that women can join. They need to sign up, and it is free. Then her programs online collect information about what the woman likes in terms of clothing. She then sends them items each month that they can choose to purchase if they would like to. It is very convenient, and they are getting items to look over that they will like. It makes sense to Kate and to her customers because it is time saving and practical.
Kate uses the reverse showroom techniques in her marketing. This is done with online tools, and the physical stores are sparsely stocked with items that are known to sell in that particular area. She is going up against some strong competitors in her chose niche, and holding her own. This is a positive sign for her, and she will continue to do well in the future. She has a knack for knowing what women are looking for, and they will tell all their women friends to shop with her. She Kate has been successful with her business, she looks forward to creating an even better line and customer base to rival her competitors.
The positive reviews that Kate Hudson receives show how loyal her customer base is to her and the business. They are pleased with the designs, and the online marketing that Kate uses. Women have also reacted positively to the club that she has because it makes it a lot easier for them to shop with their busy schedules.
Kate Hudson looks to the future in a positive way. She knows what her customers want to see, and she will create more designs that they will love. As she adds more women to her customer base, she will appreciate their business even more.