Ericherrmann

Edwin Miranda Shares Thoughts About Performance Marketing & Modern Marketing Tools

Edwin Miranda is the founder and chief executive officer of KOI IXS, which is a performance-driven full-service marketing agency. Miranda is a committed advocate of the power of performance marketing. He is dedicated to helping worldwide brands acquire bigger market share. Additionally, Miranda wants these brands to develop significant customer engagement as well as acquire and maintain new clients.

Since its establishment, KOI IXS is driven by its mission to be successful in each project that they assist. However, long before the company became a force to be reckoned with in the marketing industry of Puerto Rico, Edwin Miranda was already beginning with a vision. KOI IXS was Miranda’s idea when he was just 21 years old. He shared that during that time, he was really passionate to transform his idea into a reality.

The company greatly depends on predictive analysis. In modern marketing, trends are consistently drawn by predictive and attribution marketing. Predictive analytics can transform personalized marketing into reality. Miranda shared that because of the limitations of the technology in the past, he was not able to measure bottom-line results to his clients.

The successful results of the company’s previous marketing campaigns have contributed to its success. However, they are now more concerned about advancing their craft by developing the type of advertising that drives sales but does not feel like advertising. This is where predictive marketing comes into play, which has become more accessible to even smaller businesses. According to Miranda, numerous small businesses are getting ahead of their bigger counterparts by applying innovative solutions.

The CEO added that innovative marketing tools like machine learning technologies are improving customer growth and customer acquisition. Businesses are now able to determine and re-engage lapsed or at-risk customers by applying the automated and easy approach to predictive analytics. Edwin Miranda believes in the power of performance marketing and amazed by the way business leaders respond to the constantly changing world of business.

His LinkedIn Profile: https://www.linkedin.com/in/edwinmiranda

Oren Frank Talks about Hiring a New Medical Officer in Talkspace

Recently, Talkspace, a company that offers online therapy services through video chat, has hired a new medical officer. His role to help in building a larger enterprise through prescribing medicines through the Talkspace app. Neil Leibowitz served as a senior medical director at UnitedHealth before joining Talkspace. According to Oren Frank, Talkspace is expanding its services through selling to employers; thus, they brought in a chief medical officer to help.

Oren Frank (CEO of Talkspace) says that as an ex-insurance executive, Neil will not only help in medical prescriptions but also on the corporate side of the business. He will assist Talkspace in representing half of its revenue by the end of the year. Due to increased rates of depression and anxiety among the employees in workstations, employees have started taking mental health more seriously, therefore, creating opportunities for Talkspace. Neil decided to join the company after taking time to know the team and their product. He was much pleased by their idea of offering affordable therapy sessions to anyone in need through the internet. Read more about Oren Frank at cnbc.com

Oren Frank’s recent message on Twitter

On the last tweet, Oren Frank talks about how most teens see depression as a significant problem among their fellow peers. He says that mental health cuts across gender, social economic and racial lines. Very few teens report concerns about being bullied in schools or drug and alcohol consumption cases. Teens face pressure in education whereby some are struggling to get good grades, some to look good and a number to fit in socially.

Oren Frank posted a tweet about a conference Talkspace held with Michael Phelp, world-champion swimmer. Talkspace is an online platform that deals with offering online therapy services. Phelp says that most people tend to place athletes and those in c-suite on a termed mythical level. He says that they are people with common challenges just like others. They could also have mental illnesses, yet they are still under a formidable task to perform. He says that disease is not a weakness but part of the human condition.

Connect: https://twitter.com/orenfrank?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

 

What Does HGGC Look For In an Employee?

HGGC is one of the biggest middle-market private equity firms relevant in American business today. They strive to put their name on the map every day by accomplishing feats that push their field of business forward. One of their methods of doing so involves a very strict and focused hiring process. The only people who pass through screening to work for HGGC are the very best of the best, simply because they do not accept anything less than that.

 

An employee without drive to succeed would probably not fit in quite well among their ranks. The truth is, however, that this hypothesis cannot be tested, because no one without emotional drive pushing them and their careers forwards would ever make it on their team.

According to HGGC cofounder, Steven Young, the most important aspect of business is “competing against yourself.” Young is referring to that one inexplicable force that pushes successful people to keep on going. This is a force that everyone has within their spirits, but only those who learn how to wield this drive and apply it in productive facets of their lives are able to become successful.

 

This is the basis for HGGC, and it is the core principle used for hiring. When hiring an employee, you do not want someone who will only act when he is given orders. Rather, you want an employee who, while obedient to your company’s needs, will find a personal drive within themselves to finish and idea or a project. This is the one key factor necessary in success. Any group of so-called business professional would tell you about a million other things to keep in mind before this, but the truth is, this is the only one you need to remember in order to progress. By selectively choosing employees with this unique characteristic, HGGC is slowly building one of the most powerful company teams on the face of the planet.

 

https://www.marketwatch.com/press-release/colin-phinisey-joins-hggc-to-lead-capital-markets-efforts-and-christopher-guinn-joins-as-executive-director-2018-10-01

Wes Edens U.S based philanthropist and entrepreneur

Wes Edens is the co-founding member of Fortress Investment group based in the United States. He is one of the worlds most informed and creative business investor and entrepreneur, having made a name from escalating from a privately owned boutique equity firm to leading one of the largest investment firm in the world. Wes Eden’s’ philanthropic efforts have changed the lives of a lot of people worldwide and had a great impact on major companies and industries all over the world.

His investment fund that promotes infrastructure, financial services ,real estate ,healthcare ,media and energy among others has seen many companies benefit across the united states ,including the development of a privately funded inter-city rail system one of its kind in the US ,that has one of its line now fully operating from Miami to West Palm in California and more are being created to serve the people of California. Mr. Wes Edens has also been involved in the development of New Fortress Energy, an energy company that offers cleaner, affordable and reliable energy with their first liquid natural gas production plant located in Miami.

For more information, check out Wes Edens on Youtube

Apart from being a key role in energy provision in the country Mr. Wes Edens has also had a great spot towards the professional sports .He is the owner of the National Basketball Association (NBA), in the US and under his partnership the team has been able to improve making a lot of wins in their basketball matches and making a name over the years ,he also partnered with Naseef Sawiris an Egyptian billionaire and they both have major ownerships in one of the English league Championship teams, Aston Villa football club.

Mr . Wes Edens has not only had great passion in sports and innovation but also in the world of electronic sports that is a major revenue earner over the years. He is also dedicated towards giving back to the community both local and globally, where together with his wife they have encouraged and provided support to through education by establishing a healthcare college that has been able to address inequities to access to quality healthcare among other outcomes seen in many parts of the world. Visit: http://www.industrialareasfoundation.org/topics/wes-edens

José Auriemo Neto chairman of JHSF Participações SA’s path to success.

Jose Auriemo Neto is the chairman of JHSF Participações SA. A Brazilian businessman, he was able to enhance his business by signing on partnership agreements with Hermes, Pucci and Jimmy Choo. Later in 2012, he was also able to secure a partnership with Valentino, thus launching the first Valentino and Red Valentino stores in Brazil. He was also able to overcome the two year decline of luxury sales in the Brazilian market, by using unique marketing strategies. By doing this he has been able to maintain a steady profit margin annually of 16.1 percent.

Auriemo Neto started off as chairman of the company, whose original aim and focus was towards the development of commercial and residential properties throughout Brazil. Auriemo Netos’ main role as chairman was to market the brand aspect of the company in office buildings, hotels and public developments.

Today JHSF, serves as the leading high end real estate company in Brazil. It specializes in residential and commercial incorporation and the development of hotels, shopping centers and enhancement of multiple airports within the country. Founded in 1972, it currently has over 5000 employees and is still expanding. Mostly concentrated in Brazil, to date the company has expanded its operations internationally. Currently, the company has locations in New York and Uruguay. Some of its successful real estate projects include Parque Cidade Jardim, Brazils fixed large scale mixed use project. Other investments include Fasano Hotels, Sao Paulo’s first open air shopping mall and other projects throughout the country.

Today Auriemo Neto is a member of BOF 500, the professional index of people who shape the trillion dollar fashion industry.

Flavio Maluf And His Impact Through Social Responsibility Programs

Flavio Maluf serves as the Chairman of Eucatex, one of the most popular manufacturers of doors, partitions, floors, paints, among other products. The Brazil-based venture boasts of 67 years of operations since its inception. In their core business, Eucatex participates in several social actions and community projects. This company has been using eucalyptus as a raw material for their production in a bid to fulfill their vision. A decade after inception, they started practicing reforestation and investing in land, which helped them maintain their revenue. In the subsequent years, the company has improved performance in support of the environment and society at large. View crunchbase.com to learn more.

To continue broadening their focus, they run an Environmental Education Program (PEA), which partners with the city halls of Sao Paulo: Anhembi, Avaré, Bofete, and Salto. Although they majorly attend to students in public institutions, their impact on the society is felt far and wide. The program also seeks to publicize concepts on the preservation of the environment. The world will become a better place when everyone gets to understand the essence of managing the forests and appreciating eucalyptus as a raw material in the production of useful forest-based products.

Local Well-being and Quality Life Through Proper Forest Management

The initiative chaired by Flavio Maluf visits the locals around their farm. Their primary objective is to talk to the people in communities and enlighten them on the impact of proper forest operations. With their apiculture program, Eucatex goes a long way in helping create jobs for families around the forests. Through this program, some people can rear bees and produce honey while others grow the company’s flowering eucalyptus. As a result of this and many more initiatives, Eucatex significantly stimulates the local economy through job creation. Indirect generation of jobs in their sectors gets about a thousand families fed.

Read more: http://economia.estadao.com.br/noticias/releases-ae,conheca-com-flavio-maluf-os-profissionais-mais-requisitados-pelas-startups-em-tempos-atuais,70001683019

 

Thoughts on Entrepreneurship and Leadership from Randal Nardone-Fortress Investment Group

The fortress investment group was founded in 1998 by Randal Nardone and Wes Edens among others. The company was created with the aim of offering alternative investment advice to clients, and their focus was on private equity investments. For the past two decades, the company has been growing and expanding their territory. Currently, they have more than 43 billion dollars in assets under their management. Randal Nardone has also managed to amass quite some wealth of his own. He is ranked as number 557 on the Forbes list of the wealthiest billionaires. He has a net worth of $1.8 billion. Here, is what Randal thinks about investing, and the value of diversifying one’s investment portfolio.

Randal Nardone started his journey as an entrepreneur in the University of Connecticut where he attained his BA. He worked for some financial institutions and private equity investment firms for some years before he got together with the co-founders at Fortress Group, and the idea of creating the group was born. Currently, the company has more than 2,000 institutions as part of their clients, and they have invested in different sectors. The sectors which are part of their investments include real estate, credit, private equity, and strategy. The company has expanded tremendously and currently; they have more than 1000 dedicated employees under their payroll.

Visit https://www.marketscreener.com/business-leaders/Randal-Alan-Nardone-0031P8-E/biography/

The company offers services which start with appraisal, purchase, and management of vital investment assets for their clientele. They advise their clients and guide them towards the investments which have the potential to help them achieve long-term cash flow. The company has always used strategy in their investments. They take time and immerse themselves in the businesses and the industries where their clients also want to invest.

The biggest dream for Randal Nardone is to make the Fortress Investment Group the company of choice for people whose primary interest lies in private equities. The company is currently generating revenue to the tune of 500 billion dollars, and he believes that if the strategic growth plans they have made for the next ten and twenty year periods go as planned, the company will achieve even greater success. Read more on patch.com

Bumble’s Founder Whitney Wolfe

Whitney Wolfe is only 29 years old, but she is the founder of Bumble, an app that is worth over $230 million. On this app, users can swipe right to find love, friendships, or a new career. The app’s closest rival is Tinder, another “swipe right” to find love app. Wolfe was a co-founder of Tinder until she left the company in 2014 due to sexual harassment allegations against former boyfriend and co-founder, Justin Mateen; the issue was settled for $1 million. This led to her idea for a dating app where the woman was in charge. Connect with Whitney Wolfe by visiting her linkedin account.

The idea for Bumble came after numerous meetings with billionaire Andrey Andreev. He liked her charisma and insisted she stayed in the dating app business. They took the idea that women should ask men first and put it into the app. The women message the men first and if the woman doesn’t send a message within the first 24 hours of being matched, it disappears. Whitney Wolfe believes that women should feel empowered, even when trying to date

Andreev put $10 million into the idea and took away 79% share while Wolfe put in her advertising expertise and received 20% of the company. Bumble debut in 2014 and earned 100,000 downloads in the first month. Currently, the app has over 35 million users.

Whitney Wolfe also recently put ads in papers like the Wall Street Journal and the New York Times that had one message: Believe Women. This message is meant as a reminder that women are frequently looked at as less than a man and that they should be believed, respected, and honored, just as much as men are.

Whitney Wolfe has found love herself and she wed in 2017 to an entrepreneur named Michael Herd whom she met in Colorado on a skiing trip. He proposed two years later at his family’s ranch after they went on a horseback ride and they held their reception in picturesque Positano, Italy.


Learn more: https://www.forbes.com/sites/samanthasharf/2018/09/30/bumbles-whitney-wolfe-herd-speaks-out-on-believe-women-ad/#6c2ff3927308

 

Learning more about Ara Chackerian

Ara Chackerian has been in the limelight in the US for the last decade due to his cants of philanthropy and entrepreneurship. He has been involved massively in several foundations that have been changing the lives of ordinary Americans by the day. In Nicaragua, the business guru owns a vast farm that heavily specializes in safe farming and also employs lots of locals. His farm has been attributed to be doing some of the most advanced technologies, not only for higher production yields but also to conserve the environment.

Ara Chackerian is also an angel investor that specializes in spotting, funding and growing small companies. He has a major interest in technology in the medical field. As such, almost all the companies that he has founded involved medical technology. The business mogul is the current managing director of ASC capital holdings. Additionally, he is also the managing director of TMS health solutions. TMS has been integral in transcranial magnetic stimulation introduction in the United States. Transcranial magnetic stimulation assists in the treatment of mental illnesses.

 

Ara attended the Florida State University and acquired a bachelor’s degree in Business Management and marketing too. With the vast experience in Medicare and application of technology in medicine, Ara Chackerian has created a name for himself.

Most of Ara’s career is spent creating bridges between health and technology. The idea of TMS was a joint venture between him and his friend, a business partner too. It is an idea that was conceived during the company’s expansion activities in northern California.

 

In a recent interview with one of the leading media outlets in the US, Ara asserts that the idea brought on board by TMS has been very integral in mental health. Since its approval by the American medical regulatory bodies, lots of clinics are adopting the technology due to its ease of operation and effectiveness.

 

Ara Chackerian says that the idea behind TMS was creating a technology that would enable both patients and doctors to go through the treatment process with ease. The facility has since expanded their infrastructure in San Francisco and Sacramento amongst many other areas. You can visit arachackerian.com to see more.

 

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“Waiakea Hawaiian Volcanic Water Improving Health With Every Bottle”

Known as a magnificent tropical paradise, Hawaii is surrounded by beauty and natural resources. Which includes its volcanic water filled with numerous vitamins and minerals essential for one’s overall health. Which is the main reason people are switching from name brand spring water to Waiakea Hawaii  Volcanic water! Dedicated to providing consumers with optimum products, Waiakea uses only the purest volcanic water in their bottles.

Waiakea bottled water is the freshest available in today’s market, with an alkaline pH level of 8.8. It’s guaranteed and backed up by the company one hundred percent of the way. Helping improve a person’s health while detoxifying it at the same time. Devoted to assisting humanity, Waiakea has donated a good majority of their bottled volcanic water to various charitable organizations. They’re also an environmentally aware company, using only degradable materials in the manufacturing of their Hawaiian volcanic water.

After receiving some inspiration 2012, Ryan Emmons became the founder and CEO of Waiakea bottled water company. Growing up surrounded by nature’s beauty, Ryan was an environmentally conscious individual who cared about the world in which he lived. During a venture at his Uncle’s home in Hawaii, Emmons came across a natural water source located at the bottom of a volcano. Deciding to see what it tasted like, proceeded to drink the water. After doing so, fell head over heals in love with its purity. Figuring if he enjoyed the taste of this amazing Hawaiian volcanic water, then everyone else surely will.

The idea for Waiakea originated while Ryan Emmons was visiting his Uncle’s home in Hawaii. Deciding to try it out for himself, Ryan drank the volcanic water there and knew he could never go back to drinking regular water ever again. Taking his knowledge about volcanic water benefits and spreading the good news around the world to others. Therefore, creating Waiakea Hawaiian volcanic water!

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