Ericherrmann

Bumble’s Founder Whitney Wolfe

Whitney Wolfe is only 29 years old, but she is the founder of Bumble, an app that is worth over $230 million. On this app, users can swipe right to find love, friendships, or a new career. The app’s closest rival is Tinder, another “swipe right” to find love app. Wolfe was a co-founder of Tinder until she left the company in 2014 due to sexual harassment allegations against former boyfriend and co-founder, Justin Mateen; the issue was settled for $1 million. This led to her idea for a dating app where the woman was in charge. Connect with Whitney Wolfe by visiting her linkedin account.

The idea for Bumble came after numerous meetings with billionaire Andrey Andreev. He liked her charisma and insisted she stayed in the dating app business. They took the idea that women should ask men first and put it into the app. The women message the men first and if the woman doesn’t send a message within the first 24 hours of being matched, it disappears. Whitney Wolfe believes that women should feel empowered, even when trying to date

Andreev put $10 million into the idea and took away 79% share while Wolfe put in her advertising expertise and received 20% of the company. Bumble debut in 2014 and earned 100,000 downloads in the first month. Currently, the app has over 35 million users.

Whitney Wolfe also recently put ads in papers like the Wall Street Journal and the New York Times that had one message: Believe Women. This message is meant as a reminder that women are frequently looked at as less than a man and that they should be believed, respected, and honored, just as much as men are.

Whitney Wolfe has found love herself and she wed in 2017 to an entrepreneur named Michael Herd whom she met in Colorado on a skiing trip. He proposed two years later at his family’s ranch after they went on a horseback ride and they held their reception in picturesque Positano, Italy.


Learn more: https://www.forbes.com/sites/samanthasharf/2018/09/30/bumbles-whitney-wolfe-herd-speaks-out-on-believe-women-ad/#6c2ff3927308

 

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