Yanni Hufnagel, the CEO and founder of Lemon Perfect, earned his Bachelor of Science at Cornell and a master’s degree at University of Oklahoma. Hufnagel served as an assistant coach for a number of college basketball teams, including the California Golden Bears, Harvard Crimson, and the Vanderbilt Commodores. In 2017, he made the entrepreneurial leap from coaching college basketball to the health drink arena. His company makes, as he likes to call it, a beverage at the intersection of healthy options and great taste. The brand quickly gained favor among Southern California consumers due to its wholesome natural fresh flavor and health benefits. Further momentum for the brand has built recently due to inclusion of Lemon Perfect for sale at all Whole Foods Market stores in the Northeast and Rocky Mountain regions.
Why, exactly, is this hydrating fruit drink becoming so popular? Proponents say Lemon Perfect has a host of benefits. It’s full of essential electrolytes. It contains the antioxidant power of Vitamin C. Natural ingredients offer digestive support, natural energy, and help the body recover from effort and dehydration. Other benefits may include stress relief and clearer skin. Consumer response indicates that trying Lemon Perfect is enough to make you a true believer. The drink is cold-pressed, with no heat involved, to keep all the natural benefits and flavor of freshly squeezed lemons. Each beverage contains only 5 calories and no sugar.
Even a wonder beverage needs a spokesperson, and Yanni Hufnagel brings all his considerable skills to bear for the company. Hufnagel, once one of the best college basketball recruiters in the country, has found a product that complements his healthy, sports-oriented lifestyle. He’s offering it to the public in a unique and flavorful fashion, and it appears that Lemon Perfect is scoring big with beverage consumers.