Doe Deere, creator of the vibrant Lime Crime makeup line, was born and raised in Russia. Deere’s formative years were spent in Russia as well as in New York City. She moved to the United States when she was 17 and she currently lives in Los Angeles.
Deere has always been very ambitious and imaginative and she made her dream of becoming a musician a reality when she moved to New York. Being a musician has helped Deere learn career and marketing lessons and has taught her to appreciate when people support her and her events. Although she started out with dreams of being a musician, she ended up in makeup. She has always leaned towards being an entrepreneur and had her first business in Russia when she was only 13, selling temporary tattoos, which was novelty at the time. She discovered them, popularized them, and sold them to her classmates.
Deere lived in New York City form 1998 to 2012 and lived in Manhattan as well as Brooklyn for nine years. She was in a band during this time and it is where she met her future husband. The couple were songwriters and learned to work very well together.
Deere’s advice to young and ambitious women is to follow their hearts because every person has something special to offer-a unique skill or quality that only they posses in the entire world. When you tune into that, that’s when you really start to reach your potential and blossom. Deere’s advice is to “go where you love,” and explore that. It’s important to “be in touch with yourself.”
Lime Crime was born because of Deere’s love of bright and unusual colors and in 2008, they were hard to find. She also noticed many girls were wanting some new and crazy makeup colors but they were not on the market at the time. So Deere decided to make her own. This is a big reason her company has become so profitable.
Deere feels that her makeup gives her and other women the freedom to be themselves and to be able to express themselves without the fear of being judged. Coming from a fashion background, Deere attended FIT in New York and majored in fashion design. To her, fashion, makeup, and even hair go together and women express themselves by what they put on their bodies, how they do their hair and what they put on their face.
Doe Deere, launched her Unicorn Lipsticks in 2009, making them the first radical lip colors on the market and then in 2012, her Velvetines became a hugely popular liquid matte lipstick. She came up with her makeup brand to match the trendy clothes she sewed and sold on Ebay. Her products are cruelty-free and Lime Crime has been reformulated to be vegan as well. She oversees all product development and is a highly regarded beauty influencer. She refused to quit her dreams and is a huge inspiration to all aspiring women to follow their dreams.
Follow Doe Deere on LinkedIn